Gambling SEO That Works

↝ Increasing player acquisition through SEO

We’re an international SEO agency designed to help online gambling websites increase player acquisition through SEO

ABOUT US

Gambling SEO,
as if it’s hard?

You’ve heard it all before–“SEO is saturated for gambling businesses”.
The truth? Many SEO agencies just aren’t up for the challenge.
At Click iGaming, we transcend the naysayers and help gambling sites and online affiliates generate real, white-hat results through SEO. No Google trickery or shady backlinks needed. Just real strategies, ethical practices, and tangible results

IMPROVE

Drive More Traffic to
Your iGaming Website

iGaming SEO covers some of the most competitive niches and requires a practical, data-driven marketing approach. It’s simply true that marketing a gambling website can be more difficult than marketing other types of businesses.
That’s why we let audience insights drive the way, developing user-focused strategies, market leading link building techniques and content to drive traffic to your business. Our in-depth knowledge of the gambling industry makes us the best in helping you achieve player acquisition in the most competitive global markets.

ABOUT US

Who is Click iGaming?

We are an SEO agency solely dedicated to iGaming. Where others spread their focus and resources, we focus on iGaming businesses through and through.

Industry knowledge: We have a huge network in competitive global markets, allowing us to leverage experience and connection to fuel your reach

Data and insights: We help our clients maximize organic traffic based on industry data and grow player acquisition

Client-focused: We give our clients the attention and support they deserve, drawing on real industry experience and a desire for close collaboration. We’re a small agency, making us agile and attentive to our clients’ needs-the type of treatment you won’t find at larger companies.

Why Choose Us

iGaming SEO Services

Our gambling SEO strategies encompass everything iGaming businesses need to have a strong search presence. These services are tailored to the explicit needs and markets of our clients.

We’ll work with you to determine the right SEO plan for your brand.

SEO Consulting

Gambling SEO Strategy

On-Page SEO

Off-Page SEO

Content Writing

Technical SEO

Gambling Link Building

Outreach

Digital PR

Keyword Research

PPC/Google Ads

Hear From Our Clients

Real Results for iGaming Sites

Having worked both client and agency side, we understand how frustrating it is working with under par agencies.

Our mission is clear, not to be one of them.

We're committed to always doing right by our clients, always communicating and treating our clients' sites as if they were our own. Everything we do is influenced by our desire to help make our clients lives easier, not more difficult.

Sergei Pozdejev

Senior SEO Manager

First.com

Working with Josh, Andy, and the team was an absolute delight. They significantly boosted our online presence and strategy, delivering impressive results.

It's been one of the most enjoyable collaborations I've had in a while. I'm excited to see our joint efforts make us truly FIRST in every way!

Noah Sinclair

Casino Paradise

Click iGaming transformed our online visibility! In just four months, our organic traffic increased by 150%. Highly recommended.

Jackson Martinez

BetMasters Casino

Outstanding service! Click iGaming has been a game-changer for us, increasing our organic player registrations by over 200% in just six months. Their team of true industry experts crafted tailored strategies that perfectly aligned with our goals, driving real, lasting results.

Mathilda Anderson

SportsBetPro

The expertise and professionalism at Click iGaming is unmatched. They not only boosted our rankings but educated our team throughout the process, ensuring we understood how to maintain our success

Trusted by Leading Brands
our Team

The Experts Behind Click iGaming

We are a dedicated team of iGaming and SEO professionals with a passion for helping iGaming brands grow.

Josh Yates

Josh Yates

Commercial Director

I'm primarily focused on finding clients we can add genuine value to, whilst making sure Click is the right fit for our clients too.

Gambling SEO is saturated. In my opinion, managing expectations is so important. Many affiliates and operators have had their fingers burned by agencies 'guaranteeing' super-quick first place rankings and traffic. The fact is in 99% of cases they can’t deliver it.

Managing expectations allows us to establish great relationships and deliver long term results for our clients. It’s worth mentioning that this approach and the great team in front of me means we’re working with two of the top five gambling affiliate groups in the world.

When i’m not working, i’m a dog dad to Milo and Bruno who make my life heaven and hell.

James Meadowcroft

James Meadowcroft

SEO Manager

My passion lies in optimizing on-page SEO to help my clients rank higher. In recent years items like user experience and expert on-page content have become more important in Google's algorithm, optimising these can really gain significant competitive advantage.

Throughout my 10 year career in gaming SEO, I've first hand experience of the crazy challenges and opportunities in this industry. I’d argue it’s one of - if not the most - dynamic industries going but it keeps things interesting.

Outside of work, I'm a crypto enthusiast and cat lover (don’t judge).

Andy Walker

Andy Walker

Head of Outreach

Hello Dear,

I am Andy. I'm providing guest posting on high quality websites. Here are some websites please check it out.”

Only teasing. Having helped casino and sports betting sites build links in global markets for nearly 8 years, I've seen it all (not to mention receiving 100,000 emails like the one above). In 2025, Google is once again all about authority and your site's link profile is the most important ranking factor. I’ve experience in helping some of the world's leading gambling sites secure links across Europe, the Americas, Asia and Africa. But more importantly, we place the right sort of links that build genuine authority within the industry. I pride myself on being the complete opposite of those spammy link builders. I like to build trust with my clients by working hard, being honest and making their lives easier.

When I'm not at work, I'm a season ticket holder at Man United, just so I can watch the great empire crumble before my eyes.

Business

Focus On The Metrics That Matter

We understand the struggle of being inundated with spammy link builders, SEO “pros”, andunsolicited advice. Honestly, none of these marketers know what will work for your business until they are truly under the hood.

We’ll start with a comprehensive assessment and discovery of your business to define the right approach for you.

  • Increase organic traffic, player acquisition, and NGR

  • Improve engagement and on-site time with great content

  • Entice FTDs, repeat and high-spending players

WORK with us

Interested in discovering if your SEO can acquire players?

Whether it’s what you want to hear or not, our team deliver no-bs feedback so your time and budget is used effectively